Art DirectiOn


Art Direction | Campaigns | Installations | Video & Animation

Marcel Wanders is involved in every aspect of MOOOI. In addition to being the co-founder and owner of MOOOI, Marcel Wanders is its creative director. This work includes both the brand’s communication and curation of the external signature designers and their pieces, as well as MOOOI’s internal design works. Marcel Wanders oversees the exhibition retail design of the brand’s flagship stores in Amsterdam, London, Copenhagen, Tokyo and New York and each yearly presentation during Salone del Mobile in Milan, amongst others. Since 2001, Marcel Wanders has created iconic campaigns and exhibitions with amongst others, renowned artists Erwin Olaf, Rahi Rezvani, Massimo Listri, Levon Biss. Together, they have explored controversial, outrageous, yet playful topics, that bring a curious human aspect to an otherwise traditionally quiet discipline, and market furniture in a totally new bold way, adding to the international success of MOOOI.