o2 safeAir maSk

O2TODAY™, 2016 - TODAY

Product Design | Art Direction | Surface Design | Advertising

Launched via Indiegogo, the latest innovation from O2TODAY and Marcel Wanders, the O2SafeAir mask (2018) is an evolution of the world’s most breathable urban air pollution mask originally launched in 2016. This new version also offers industry-leading design and  advanced filtration technology. It is the first protective mask system allowing wearers to make choices based on what’s best for them. While still adhering to the O2TODAY™ philosophy of creating the least possible impact on the environment, the new mask features a highly breathable proprietary mesh shell that is machine washable and is equipped with interchangeable filters. Protecting against pollution and  airborne pathogens, it also offers the option of using essential oil mists to add a personalised scent. Altogether, it is an intuitive, three-step system to customisable healthy breathing. 

“O2SafeAir allows individuals to breathe cleaner air while wearing a beautiful lifestyle accessory. Our mask is a simple yet important innovation that will help thousands of people around the world” – Marcel Wanders