Randstad, 2015

Product Design | Home Accessories | Limited Edition | Packaging

As part of a CRM initiative, these collectible meaningful objects were created to further humanize Randstad, bind clients and turn account numbers into smiling relationships. The power of connection and the beauty of professional excellence is celebrated through collectible gifts given to Randstad's clients and friends. For this human resources and employment agency, this collectible family of icons represents various professions and already includes a cook, a nurse, teacher, banker, call-center agent, trucker, IT-specialist, mechanic, engineer, secretary, five limited editions and more to come. Each character, with embedded magnets, gently hold hands in unity, paying homage to a vision of connecting, nurturing and growing talent.