i looove ...
The story of
For over ten years Moooi has inspired and seduced the world with sparkling and innovative product designs. Founded in 2001 by Marcel Wanders and Casper Vissers, Moooi is named after their native Dutch word for beautiful – the third ‘o’ stands for extra value in terms of beauty & uniqueness.
The collections style is exclusive, daring, playful, exquisite and based on the belief that design is a question of love. Moooi takes pride in producing timeless objects of beauty which posses the uniqueness and character of antiques combined with the freshness of modern times. This fusion brings the brand to focus on the production of iconic objects. A mix of lighting, furniture and accessory design which outlast everyday interiors, defining our home’s personalities & delivering an extra touch of creativity and beauty.
Marcel acts as both designer and creative director of Moooi, a role that sees him defining all creative aspects of the brand including the advertising for which he works with long time collaborator, photographer Erwin Olaf. To view these campaigns please click the images below.
Moooi Showrooms are located in Amsterdam and London. To view these spaces please click the images below.
Showroom & Brand Store due to open in New York 2015!
As well as Marcel Wanders’ designs, the Moooi portfolio contains a range of work from other nationally and internationally recognised designers. These include, amongst others, Jurgen Bey, Bertjan Pot, Maarten Baas, Neri & Hu, Studio Job and Nika Zupanc. Marcel maintains an influence in all inclusions to the brand, being personally responsible for the overall design selection process. Below are Marcel's own designs for Moooi, to learn more click the image.