Art Direction Video 1

360° Design

Watch how Marcel Wanders studio communicates about a brand through a collaborative process that involves different disciplines that bring creativity to another level. With the goal of always creating iconic and memorable campaigns, the studio seeks to discover holistic solutions rather than the technocratic. Every art direction project involves taking a 360° holistic approach, from design to communication, from form to film, animation, packaging, and other mediums. Marcel Wanders studio’s approach to creating campaigns for leading brands such as Alessi, Kosé Corporation/Cosme Decorte, Moooi and others has been to focus on finding the specific tone and feeling that will enduringly resonate across markets. Whether creating an ad campaign for a product or sharing an iconic object with the world, Marcel Wanders studio always work to make the art direction reveal its purpose and meaning completely.