AlO diAmOnds flAgshiP stOre

ALO diamonds, 2023

After the interior design of their Halada shop in Bratislava (2019), ALO diamonds asked Marcel Wanders to design their flagshipstore in Prague. ALO diamonds is the first ever Czech brand to have its boutique on Pařížská, the most prestigious street in the Czech Republic. ALO diamonds has been ruling the Czech and Slovak high jewellery market for 27 years and specialises in jewellery made of 18 carat gold with precious stones and diamonds.

Marcel Wanders designed the luxurious and original interior of the boutique, the eleventh ALO diamonds project in the Czech Republic and Slovakia. In addition to jewellery, you can admire the Perseus chandelier that Marcel Wanders designed previously for Barovier&Toso and Le Roi Soleil, that was designed for Baccarat. The carpets are Marcel Wanders design for Moooi Carpets and the mirrors are design by Marcel Wanders for Fiam. The jewellery is presented on luxury displays from France. The boudoir-style interior in beige and white shades is decorated with striking original floral motifs.

With this flagship store ALO diamonds confirms its position in the world of brands (and neighbours) that are symbols of luxury such as Chanel, Dior or Cartier.