With authentic, modern package design, advertising, store-front visuals and retail design, the DECORTÉ and AQMW branding presents the look and feel of universal elegance. In line with the brand’s philosophy of scientific research, exclusive technology and quality, the design connects with luxurious sophistication and pure femininity. Inspired by nature, a crystal cut pattern reminds of flowers, while facet cuts like those of precious jewels align perfectly with the investment of personal time spent refining oneself. Shiny and reflective, the design is both youthful, clean and bright to match an Asian woman’s beauty. Holistic campaigns and product package design elements have combined to help build a brand that has become synonymous with cloudless, radiant and immaculate skin.