prOduCt DeSign

Moooi, 2001-PRESENT

Product Design | Art Direction | Campaigns | Retail | Exhibition Design

Extraordinary iconic furniture, lighting and home accessories define this collection. These versatile works are eclectic, playful, surreal and explore the complete scope of Marcel Wanders’ signature design. The goal here is to make objects romantic, personal and cultural; objects we cannot live without. Since we have a special relationship with MOOOI, we are able to work together on more fundamental company innovations. Examples are the handwoven production of composites for the ‘Carbon Chair’, realising multi-layered electricity of the ‘Electro-Sandwich’ technology, or the inventing, ‘finishing with a hammer’ for MOOOI’s ‘Splinter Vase’.

In the MOOOI’s DNA we recognize our interest for an eclectic design universe, a universe that is less determined by stylisation and goes beyond the wits of time. “Simply making objects loved is already a fantastic ecological step.” – Marcel Wanders.