Marcel Wanders creates Chameleon for PURE+FREEFORM

With PURE+FREEFORM, an innovative US company known for quality metal finishing and architectural surface solutions, Marcel Wanders presents the ‘Chameleon’ collection. Designed as expressive surfaces that break from the tired architectural forms, the innovative, kaleidoscopic skins allow for diverse applications from product to architecture, from micro to macro scale. The Sensitive Skin, Romantic Skin, Dynamic Skin and Luxurious Skin reveal 3D mesmerizing effects and create experiences by natural and artificial light, scale, distance, reflection, movement and form.






“A city scape can be ever-changing vertical canvas. With the movement of the sun and clouds, these skins present an infinite number of ways to experience a city's architecture like never before,” 

states Marcel Wanders.

“This project allowed us to capitalize on the open-mindedness of critical thinkers outside the architectural field and create a sense of place from the outside in,”

adds Creative Director Gabriele Chiave